Privacy Policy

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY FOR PROCESSING

1.1 We are pleased that you are visiting our website, and we thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data, in this context, are all data that can be used to identify you personally.

1.2 The data controller for this website in the sense of the General Data Protection Regulation (GDPR) is Avery & Scott. The data controller is the natural or legal person who alone or together with others determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in the address bar of your browser.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website solely for informational purposes, i.e., when you do not register or otherwise provide us with information, we collect only the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which are technically necessary to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Used browser
  • Used operating system
  • Used IP address (if applicable, in anonymized form)

The processing takes place in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to review the server log files retrospectively if there are concrete indications of illegal use.

3) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information to varying degrees, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed via individual cookies that we have implemented, the processing is carried out in accordance with Art. 6 (1) (b) GDPR, either to fulfill the contract or in accordance with Art. 6 (1) (f) GDPR, to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may cooperate with advertising partners who help make our website more interesting for you. To this end, cookies from partner companies (third-party cookies) are also stored on your hard drive when you visit our website. If we cooperate with the above-mentioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following sections.

Please note that you can set your browser to be informed about the setting of cookies and to individually decide whether to accept them or exclude the acceptance of cookies in certain cases or in general. Each browser differs in how cookie settings are managed. This is described in the help menu of each browser, which explains how you can change your cookie settings. For the relevant browsers, you can find the instructions under the following links:

  • Internet Explorer:
  • Firefox: 
  • Chrome: 
  • Safari: 
  • Opera: 

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via a contact form or email), personal data is collected. The data collected via the contact form can be read from the respective form. This data is only stored and used to respond to your inquiry or to contact you and to handle the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at the conclusion of a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your inquiry has been conclusively processed; this is the case when it is clear from the circumstances that the matter in question has been definitively clarified and no legal obligation to retain it exists.

5) DATA PROCESSING FOR OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 (1) (b) GDPR, personal data is further collected and processed if you provide them to us for the performance of a contract or when opening a customer account. The data to be collected can be seen in the respective input forms. You can delete your customer account at any time by sending a message to the responsible party. We store and use the data you provide for the processing of the agreement. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired unless you have expressly consented to further use of your data or we reserve the right to further use your data as permitted by law, about which we will inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory data for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive future newsletters by clicking the corresponding link.

By activating the confirmation link, you give us permission to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you sign up for the newsletter, we store the IP address entered by your internet service provider (ISP), as well as the date and time of registration, in order to trace any misuse of your email address later. The data we collect when you sign up for the newsletter is used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link in the newsletter or by sending a message to the responsible party mentioned at the beginning. Once you unsubscribe, your email address will be immediately removed from our newsletter distribution list unless you have expressly agreed to further use of your data or we reserve the right to use your data further, as legally permitted, which we will inform you about in this statement.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services similar to those you have already purchased from our range. We do not need separate consent from you for this. In this regard, the data processing takes place solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send emails. You have the right to object at any time with future effect to the use of your email address for the above-mentioned advertising purpose by notifying the responsible party mentioned at the beginning. For this, you only pay transmission costs according to the basic rates. Once your objection is received, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER PROCESSING

The personal data we collect is passed on to the transport company responsible for delivery, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the bank assigned with payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for passing on the data is Art. 6 (1) (b) GDPR.

8) CONTACT FOR REVIEW REMINDER

We use your email address as a one-time reminder to submit a review of your order to the review system we use, provided that you have expressly consented to this during or after your order in accordance with Art. 6 (1) (a) GDPR.

You can withdraw your consent at any time by sending a message to the responsible party for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution.

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To better protect your data when visiting our website, these buttons are not fully integrated as plugins on the page, but only via an HTML link. This integration method ensures that when you visit a page of our website containing such buttons, no connection is established with Facebook's servers. When you click the button, a new browser window opens, and the Facebook page is called up, where you can interact with the plugins (possibly after entering your login details).

Facebook Inc. based in the US is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and the options for protecting your privacy, we refer you to Facebook's privacy policy: 

9.2 Google+ plugins as Shariff solution

Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To better protect your data when visiting our website, these buttons are not fully integrated as plugins on the page, but only via an HTML link. This integration method ensures that when you visit a page of our website containing such buttons, no connection is established with Google+'s servers. When you click the button, a new browser window opens, and the Google+ page is called up, where you can interact with the plugins (after entering your login details, if applicable).

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and the further processing and use of data by Google, as well as your rights in this regard and the options to protect your privacy, can be found in Google's privacy policy: 

9.3 Instagram Plugin as Shariff Solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance the protection of your data when visiting our website, these buttons are not unlimited plugins, but are only integrated into the page via an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is made to Instagram's servers. If you click the button, a new browser window opens, and the Instagram page is called, where you can interact with the plugins (possibly after entering your login details).

Instagram LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the EU data protection level.

For the purpose and scope of the data collection and further processing and use of the data by Instagram, as well as your rights in this regard and the settings options for protecting your privacy, we refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

  1. ONLINE MARKETING

10.1 Google DoubleClick

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ad multiple times. Google uses a cookie ID to track which ads are displayed in which browser and can prevent them from being shown multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1)(f) GDPR.

Additionally, DoubleClick may use cookie IDs to record so-called conversions related to ad requests. For example, this occurs when a user sees a DoubleClick ad and later visits the advertiser's website and makes a purchase with the same browser. According to Google, DoubleClick cookies do not contain personal information.

By using the marketing tools, your browser automatically establishes a direct connection to Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our current knowledge: By integrating DoubleClick, Google receives information that you have called up the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or logged in, it is possible that the provider obtains and stores your IP address.

If you wish to opt out of this tracking procedure, you can deactivate conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, with this setting being removed when you delete your cookies. You can also learn more about cookies and set preferences at the Digital Advertising Alliance at www.aboutads.info. Lastly, you can set your browser to notify you about cookies and individually decide whether to accept them or exclude acceptance for specific cases or in general. If you do not accept cookies, some functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the EU data protection level.

More information about DoubleClick's data protection provisions can be found at: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, Google LLC’s conversion tracking service, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to attract attention to our attractive offers on external websites through advertising media (so-called Google AdWords). Based on the data from advertising campaigns, we can determine how successful individual advertising measures are. In this way, we aim to show you ads that are relevant to you, make our website more interesting for you, and ensure a fair calculation of advertising costs.

The conversion tracking cookie is placed when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across AdWords customer websites. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who have clicked on their ad and been redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block the use of the Google conversion tracking cookie by adjusting your internet browser’s user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Article 6, (1)(f) GDPR.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the EU data protection level.

Further information on Google’s data protection policy can be found at: https://www.google.de/policies/privacy/

You can permanently disable advertising preference cookies by blocking them through your browser settings or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=de

We inform you that certain features of this website may no longer be available or may be limited if you disable the use of cookies.

  1. WEB ANALYSIS SERVICES Google (Universal) Analytics
  • Google Universal Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies" (text files that are placed on your computer) to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) is transferred to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which anonymizes the IP address by truncating it and excluding a direct personal reference. The extension means that your IP address will be truncated by Google within the member states of the European Union or in other countries that are party to the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. In these exceptional cases, this processing will be carried out in accordance with Article 6 (1)(f) GDPR based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can refuse the use of cookies by selecting the appropriate settings in your browser; however, we point out that in this case, you may not be able to fully use all features of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click on this link again): Disable Google Analytics.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the EU data protection level.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is performed using a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set for all devices. This allows interaction data from different devices and sessions to be assigned to one user. The user ID does not contain personal data and does not transmit such data to Google.

You can at any time object to the collection and storage of data via the user ID for the future. For this, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate this using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that prevents the collection of data by Google Analytics on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click on this link again): Disable Google Analytics.

More information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

  1. RETARGETING / REMARKETING / RECOMMENDATION Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" from Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, we can evaluate the user behavior of website visitors for marketing purposes in order to display relevant product recommendations or advertising offers to you on Facebook (as part of Facebook Ads).

The Facebook Pixel is a code provided by Facebook that enables us to track the actions of visitors to our website. This includes registering when visitors click on specific pages or buttons and collecting other user actions. Facebook uses this data to create a user profile for targeted advertising of Facebook ads, as well as other advertising measures.

You can object to the processing of your personal data by Facebook at any time by going to the settings page of Facebook (https://www.facebook.com/settings?tab=ads).

The processing is based on our legitimate interest in using targeted advertising to increase the effectiveness of our marketing campaigns. The data collection is carried out based on your consent (Article 6(1)(a) GDPR).

More information on Facebook's privacy practices can be found at: https://www.facebook.com/about/privacy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN THE CONTEXT OF OUR LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THIS PROCESSING WITH EFFECT FOR THE FUTURE, ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY TO ESTABLISH, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

  1. DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined based on the applicable statutory retention period (e.g., retention periods under commercial and tax law). After the expiration of the retention period, the relevant data will be routinely deleted, unless they are still needed for the performance of the contract or the establishment of the contract, and/or there is no further legitimate interest on our part in retaining the data.